Demos and Trials

Role: UX, Interaction, Visual Designer in
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EA/Origin gives users the option to try out a selection of games prior to purchasing. EA also provides a Play-4-Free section where users can play parts of full titles without paying for the base game. With the new store, the goal was to create pages for these new sections. These pages would need to be slightly different than a regular browse page because there is no cost and the call to action may be different depending on the product entitlement.

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