EA Digital Platform Identity

Role: UX, Interaction Designer in
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Because EA’s games work across so many different types of platforms, it is important that we have an identity system that allows the user to access their account with solid, concise, and consistent interactions regardless of the platform. With this project I was able to look at the flows holistically from afar and create an experience that portrayed the Origin brand within EA and connect it to our games providing the user a seamless flow.

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