This project was focused on the consumer and produced quality designs for EA as a whole. I worked with multiple game teams to help widgitize and customize their product-selling page. This resulted in a seamless experience, which had previously been quite jarring. This now unified experience not only benefits the user, but also creates a better-unified brand for the company. The project now allows the game teams to better push their product and, in return, benefits Origin’s selling numbers. By working together, the game teams and Origin now have a better understanding of what drives each group. This improved working relationship has, and will, continue to lead to better products/customer experiences.